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Will Your Legal Tech Vendor Become Your Biggest Competitor?

Posted on December 11, 2025

Forget the simple story of robot lawyers. The real upheaval in the legal market is a brutal choice facing the legal tech companies themselves. For years, venture capital poured into a single, simple idea: pure legal tech software.

The explosion was undeniable.

Legal tech vacuumed up a staggering $4.98 billion in venture capital in 2024, a 47% spike from the year before. Propelled by reports that AI could automate a large number of legal tasks, investors chased the code. Since 2024, nearly all of this funding has targeted AI-powered soft legal tech software, creating unicorns seemingly overnight.

But what happens when the code hits a wall?

We’re now seeing the hard limits of pure technology. AI is a formidable tool, but it’s not a lawyer. These systems are prone to “hallucinating” confident but entirely false information – a death knell in a field built on accuracy. They lack the strategic judgment, ethical nuance, and human empathy that define the practice of law. An algorithm can’t navigate a novel legal challenge or a complex client relationship.

This reality is forcing a tectonic shift. Legal tech tools are at a crossroads: either remain a feature and get left behind, or become the firm itself.

This is where the game gets dangerous.

For a tech company to truly deliver a legal service, it must become a law firm. The path is already paved. States like Arizona and Utah (via a “regulatory sandbox”) are pioneering Alternative Business Structures (ABS), which allow non-lawyers to own and invest in law firms. This regulatory thaw makes it possible for a tech company to launch a full-fledged legal practice.

But this creates an existential conflict. The moment a legal tech company starts practicing law, it becomes a direct competitor to its own customers: the very law firms that buy its software.

The new frontier isn’t software. It’s a new kind of business.

The ultimate winner will be a hybrid: a dual-entity structure that fuses a technology company with an elite law firm. One entity builds and owns the AI, the platform, the intellectual property. The other is a regulated law firm that employs top lawyers to provide the strategic advice, ethical oversight, and client service.

This isn’t just a tech subscription. It’s the entire legal department, offered as a single, integrated service. It combines the ruthless efficiency of tech with the irreplaceable judgment of expert lawyers.

The first wave of legal tech was about selling tools to lawyers. The next wave is about becoming their competition. The smart money is no longer just watching the code. It’s watching the corporate structure.

This is the real disruption. It’s happening right now. And you need to be watching.

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The New Counsel covers the changing business of law, with a focus on AI and legal tech. We are a legal business information product for leaders across the legal industry, including law firms, in-house teams, and legal technology companies.

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  • Artificial Intelligence
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  • Geographic Markets
  • Law Firm Innovation
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  • Legal Operations
  • Legal Tech
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